Ottawa – September 18, 2023 – The Canadian Centre for Ethics in Sport (CCES) is excited to introduce Values-Based Coaching: A True Sport Approach – an interactive, self-reflective e-learning course for coaches at all levels of sport. Interactions between coach and participant are important determinants of an individual’s sport experience: the values and practices modelled by coaches can be powerful and enabling for all, or they can drive participants out of sport for a lifetime.

Values-Based Coaching: A True Sport Approach gathers a coach’s previous experience, knowledge, and sport-specific needs, then demonstrates how they can use the True Sport Principles to nurture positive and enriching sport experiences for every participant. The course walks coaches through personal reflections about their values, coaching philosophy, and motivation, then gives them practical tools and resources to implement a values-based approach to their work. This innovative course also extends coaches’ understanding of long-term development and explains the connections between Safe Sport and True Sport.

As a network leader for values-based sport, the CCES encourages all those involved in sport to use True Sport as their approach to activating values-based sport, on and off the field of play. The True Sport Principles have been reconfirmed through consultations and reflect the values that Canadians want in their sport experiences.

The CCES is grateful to the Coaching Association of Canada for their support and insight during the development of this resource and to the many coaches who provided feedback throughout the process.

Here’s what coaches in the pilot group said about the course:  

  • “A course that is rich in tools and resources that are practical and easy to apply to your day-to-day coaching, while expanding the lens in which you make decisions as a coach.”
  • “As someone who has been struggling as a coach and with motivation lately, I found this course uplifting and helpful.”
  • Values-Based Coaching: A True Sport Approach really brings to light the positive and fun side of a safe sport environment.”
  • “A low commitment learning opportunity that provides a whole season's worth of resources and reflection!”
  • “The course is effective in making the participant reflect on and consider how to implement their values.”

The course is available in The Locker for $15.00, and coaches who maintain their National Coaching Certification Program (NCCP) certified or trained status will earn two NCCP Professional Development points upon completion. For more information about Values-Based Coaching: A True Sport Approach, click here.

About the CCES

The CCES works collaboratively to ensure Canadians have a positive sport experience. Through its programs, the CCES manages unethical issues in sport, protects the integrity of Canadian sport, and promotes True Sport to activate values-based sport on and off the field of play. The CCES is an independent, national, not-for profit organization that is responsible for the administration of the Canadian Anti-Doping Program. The CCES acknowledges funding, in part, from the Government of Canada. For more information, visit, follow us on XFacebook, or Instagram

About True Sport

The True Sport Principles define Canada’s commitment to values-based sport. True Sport is an initiative of the CCES and is designed to give people, communities and organizations the means by which to leverage the many benefits of good sport from a platform of shared values and principles. Learn more at

For further information, please contact:

+1 613-521-3340 x3233
[email protected]

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