Canadian Centre for Ethics in Sport

Ottawa, Ontario (October 30, 2017) – Leading up to the 2018 Winter Games in PyeongChang, South Korea, Olympians and Paralympians from around the world are uniting behind #MyMoment to highlight the irreplaceable moments clean athletes have lost to doping and to defend the moments they could earn if they have access to a level playing field.

Athletes from Austria, Canada, Germany, Japan, South Korea, the United Kingdom, and the United States are supporting the global social media campaign through videos that capture why clean sport matters to them. While explaining how doping impacts individual moments, the athletes’ testimonials also illustrate how clean sport matters to families, fans, and the future of sport as a whole.

The diverse group of athletes supporting the campaign includes:

• Anna Gasser, Austria, Snowboard Slopestyle
• Markus Salcher, Austria, Para Alpine Skiing
• Rosanna Crawford, Canada, Biathlon
• Alex Harvey, Canada, Cross-country Skiing
• Anna Schaffelhuber, Germany, Para Alpine Skiing
• Erik Lesser, Germany, Biathlon
• Tomoka Takeuchi, Japan, Snowboard
• Hiraku Misawa, Japan, Para Alpine Skiing
• Won Yun-jong, South Korea, Bobsled
• Seo Soon-Seok, South Korea, Wheelchair Curling
• Lizzy Yarnold, U.K., Skeleton
• Stephanie Jallen, U.S., Para Alpine Skiing
• Lowell Bailey, U.S., Biathlon

Videos of these athletes and related content about irreplaceable moments in sport will be distributed by national anti-doping agencies worldwide across major social media platforms using #MyMoment to encourage all clean athletes and their supporters to demand a level playing field in PyeongChang and beyond.

“The #MyMoment campaign was inspired by what athletes have been saying for years - that they want their irreplaceable moments protected from doping, not just for their own benefit, but for the good of sport overall,” says Canadian Centre for Ethics in Sport CEO Paul Melia. “With this campaign, we can all fight for clean athletes, their moments, and clean sport.”

The campaign launches October 30, 2017, with the first of two global videos, and it will conclude on January 31, 2018, prior to the 2018 Winter Games in PyeongChang. Learn more about the campaign at www.cces.ca/mymoment.

The CCES is an independent, national, not-for profit organization with a responsibility to administer the Canadian Anti-Doping Program. We recognize that true sport can make a great difference for individuals, communities and our country. The CCES acknowledges funding, in part, from the Government of Canada. We are committed to working collaboratively to activate a values-based and principle-driven sport system; protecting the integrity of sport from the negative forces of doping and other unethical threats; and advocating for sport that is fair, safe and open to everyone.

#MyMoment Campaign

The #MyMoment Campaign empowers athletes to speak up for the moments they’ve lost to doping and the moments they could earn if they have access to a level playing field. Through video and social media content, clean athletes and their supporters will help create and spread a united call for clean sport, while also drawing attention to anti-doping in PyeongChang. The global campaign highlights the fact that doping can steal irreplaceable moments from athletes and threaten the credibility of their entire sport. 

-- 30 --