Mission and Vision

The Canadian Centre for Ethics in Sport serves to elevate the conscience of sport in Canada. We work for, and on behalf of athletes, players, coaches, parents, officials and administrators. The CCES operates at the intersection of individual values, the shared values of society and the values of sport. We serve as a strong voice in the dialogue regarding ethics in Canadian sport and through three strategic forces we activate, advocate and protect.

With the knowledge that true sport can make a great difference for individuals, communities and our country, the Canadian Centre for Ethics in Sport will work collaboratively toward:


Making sport better. The way in which the CCES does this is to: 

  • Activate a values-based and principle-driven sport system;
  • Advocate for sport that is fair, safe and open; and
  • Protect the integrity of sport.

With a view to:

  • Sport in Canada that is fair, safe and open to everyone.

Sport Values

The Canadian Centre for Ethics in Sport supports the values of True Sport:

  • fairness
  • excellence
  • inclusion
  • fun


As a proud member of True Sport, the Canadian Centre for Ethics in Sport advocates for sport that is driven by the following principles:

  • go for it
  • play fair
  • respect others
  • keep it fun
  • stay healthy
  • include everyone
  • give back

Corporate Values

In carrying out our work, the Canadian Centre for Ethics in Sport is guided by our corporate values of:

  • accountability
  • integrity
  • respect
  • leadership
  • stewardship
  • excellence
  • quality

The Promise of Sport

Good sport can make a great difference. Sport can affect positive change in many ways within Canadian society and must begin to be seen as a valuable public asset – not unlike our public health care and public education systems. Evidence points to sport as a very rich source of key developmental assets* and when adolescents are exposed intentionally the assets found in sport it can help to:

  • build health
  • reduce crime
  • foster character and citizenship
  • introduce newcomers to a new community
  • stimulate the local economy
  • provide adult mentorship to young people
  • teach kids important life lessons
  • strengthen community connectedness
  • build social capital and resilient communities
  • contribute to sustainable environments

Not just any form of sport will deliver on this promise – in order for sport to do good, it must be good.


* From the 40 Developmental Assets in adolescents (www.search-institute.orgwww.lionsquest.ca)