The Canadian Sport Risk Registry contains a number of common risks and is updated following each Risk Management Workshop. The risks and solutions are presented generically and anonymously, to provide insight for sport leaders to think differently about the risks that are ‘keeping them up at night’.
Sport lacks strong international profile
That the sport lacks a strong profile and reputation within the international community, which inhibits competitive invitations, hosting opportunities, international funding and decision-making influence.
- Undertake deliberate succession planning for international appointments.
- Target and develop emerging leaders, and support them in their leadership aspirations.
- Fully fund all international delegates, and institute reporting requirements in exchange for funding.
- Pursue development of a hosting strategy, in conjunction with sport tourism interests.
- Collaborate with USA counterpart to enhance North American hosting opportunities.
- Support international representatives in creating a communications network/web site portal to improve communication and information sharing among them.
- Facility development strategy – focus on sustaining a small number of highest quality facilities in Canada, to assist in hosting efforts.
- Educate members on opportunities available as an international federation supporter.
Weak brand and profile of sport in Canada
Risk of not building a strong brand that could raise the profile of sport in Canada (e.g., relationships with common interest groups, brand alignment, messaging).
- Purposefully align events and communications with common interest groups.
- Invite common interest groups on committees or boards.
- Consider collaborating with other sport, recreation, education or health partners with similar goals / issues.
- Undergo a brand strategy development process (with communications plan) to better align with partners.
- Leverage LTAD into branding.
- Create a common logo for NSOs, PTSOs and host communities.
- Ensure brand is reflected appropriately to various audiences.
- Use strong international profile when possible to build brand domestically.
- Build awareness by partnering with a recognizable "face of the sport".
- Develop a branding guidelines document.
- Leverage unique aspects of the sport.