Values and Principles

Sport Values

The Canadian Centre for Ethics in Sport supports the values of the True Sport Movement:

  • fairness
  • excellence
  • inclusion
  • fun


As a proud member of the True Sport Movement, the Canadian Centre for Ethics in Sport advocates for sport that is driven by the following principles:

  • go for it
  • play fair
  • respect others
  • keep it fun
  • stay healthy
  • include everyone
  • give back

Corporate Values

In carrying out our work, the Canadian Centre for Ethics in Sport is guided by our corporate values of:

  • accountability
  • integrity
  • respect
  • leadership
  • stewardship
  • excellence
  • quality

The Promise of Sport

Good sport can make a great difference.  Sport can affect positive change in many ways within Canadian society and must begin to be seen as a valuable public asset – not unlike our public health care and public education systems.  Evidence points to sport as a very rich source of key developmental assets* and when adolescents are exposed intentionally the assets found in sport it can help to:

  • build health
  • reduce crime
  • foster character and citizenship
  • introduce newcomers to a new community
  • stimulate the local economy
  • provide adult mentorship to young people
  • teach kids important life lessons
  • strengthen community connectedness
  • build social capital and resilient communities
  • contribute to sustainable environments

Not just any form of sport will deliver on this promise – in order for sport to do good, it must be good.


* From the 40 Developmental Assets in adolescents (